Should Customer Prioritization Be Communicated? Exploring Prioritization Benefits and Their Effects on Commitment and Customer Profitability

Wetzel, Hauke

URL:	http://ub-madoc.bib.uni-mannheim.de/28923
Document Type:	Conference presentation
Year of publication:	2010
Conference title:	39th EMAC Conference
Location of the conference venue:	Kopenhagen, Dänemark
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	?? null ??

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