Anzahl der Einträge: 3. 2021
 
2015
 
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    Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan
    
    
    
    
    
    
    Is all that glitters gold, actually? Exploring advertising impact of refined premium print.
    
    
        
    
    
    Deeter-Schmelz, Dawn R.
    
    Proceedings of the ... Annual Conference of the Academy of Marketing Science
    
    
    
    
    187
    
    
        In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
        (2015)
        Cham ; Heidelberg [u.a.]
        
        2010 Academy of Marketing Science (AMS) Annual Conference
        (Portland, OR)
    
    
    [Konferenzveröffentlichung]
    
    
        
    
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    Bauer, Hans H. ; Heinrich, Daniel ; Bryant, Melchior D.
    
    
    
    
    
    
    Neglected Success Factors of TV-Sponsorship.
    
    
        
    
    
    Deeter-Schmelz, Dawn R.
    
    Proceedings of the ... Annual Conference of the Academy of Marketing Science
    
    
    
    
    312
    
    
        In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
        (2015)
        Cham ; Heidelberg [u.a.]
        
        2010 Academy of Marketing Science (AMS) Annual Conference
        (Portland, OR)
    
    
    [Konferenzveröffentlichung]
    
    
        
    
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