Back to overview
Export results as [feed] RSS 1.0 [feed] RSS 2.0


Order by: Document Type | Year of publication | No order
Number of items: 1.

Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H. Exploring the brand productivity gap. Brady, Michael K. AMA Educators' Proceedings 21 334-335 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Conference or workshop publication]

This list was created automatically on Tue Sep 27 04:36:21 2022 CEST