Anzahl der Einträge: 3. Konferenzveröffentlichung
Mende, Gina ; Edinger-Schons, Laura Marie  ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian
Joining virtual brand communities : does every honeymoon have it's hangover?
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
C-96
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Scheidler, Sabrina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan
Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
L-17
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
K-43
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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