Number of items: 1. 2011
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola
Adolescents' perceived brand stress: Concept, measurement, and relevance.
Makovec Brencic, Maja
Proceedings ... EMAC Conference
40
231
In: The Day After: Inspiration, Innovation, Implementation : EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011; Conference proceedings
(2011)
Ljubljana
40th EMAC Annual Conference 2011
(Ljubljana, Slovenia)
[Conference or workshop publication]
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