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Conference or workshop publication

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-Maria Can Brands Do Harm? Antecedents to and Consequences of Adolescents' Perceived Brand Stress. Mohr, Jakki J. AMA Winter and Summer Educators' Conference Proceedings 18 359-360 In: AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing : proceedings of a meeting held 3-6 August 2007, Washington, DC (2007) Red Hook, NY [Conference or workshop publication]

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