Number of items: 1. 2008
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Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin
Making a virtue of necessity - How firms can benefit from product failures.
Brown, James R.
AMA Winter and Summer Educators' Conference Proceedings
19
218-220
In: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
(2008)
Red Hook, NY
AMA Summer Educators' Conference 2008
(San Diego, CA)
[Conference or workshop publication]
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