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Conference or workshop publication

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis EIASM Conference Proceedings Series 233-234 In: The innovation in crisis time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels 17th International Product Development Management Conference (Murcia, Spain) [Conference or workshop publication]

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