Anzahl der Einträge: 2. Konferenzveröffentlichung
 
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    Falk, Tomas ; Hammerschmidt, Maik
    
    
    
    
    
    
    No More Equal Slices - Getting More Out of Your Service Efforts.
    
    
        
    
    
    Perks, Keith J.
    
    Proceedings ... EMAC conference / European Marketing Academy
    
    
    
    
     1-5
    
    
        In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
        (2008)
        Brighton
        
        
        
    
    
    [Konferenzveröffentlichung]
    
    
        
    
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    Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
    
    
    
    
    
    
    Efficiency through relevance - how brand relevance impacts the performance of brand management.
    
    
        
    
    
    Perks, Keith J.
    
    Proceedings ... EMAC conference / European Marketing Academy
    
    
    
    
     1-6
    
    
        In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
        (2008)
        Brighton
        
        37th EMAC Annual Conference 2008
        (Brighton, UL)
    
    
    [Konferenzveröffentlichung]
    
    
        
    
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