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Number of items: 3.

Article

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2005) Customer-Based Brand Equity in the Team Sport Industry : Operationalization and Impact on the Economic Success. European Journal of Marketing : EJM Bradford 39 5/6 496-513 [Article]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2005) The Importance of Customer-Based Brand Equity In the Team Sport Industry. European Journal of Marketing : EJM Bradford 39 5/6 496-513 [Article]

Working paper

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Schmitt, Philipp (2004) Die Erfolgsrelevanz der Markenstärke in der 1. Fußball-Bundesliga. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W075 [Working paper]
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