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Number of items: 2.

Article

Homburg, Christian ; Steiner, Viviana ; Totzek, Dirk (2009) Managing dynamics in a customer portfolio. Journal of Marketing : JM Chicago, IL 73 5 70-89 [Article]

Doctoral dissertation

Steiner, Viviana (2008) Modellierung des Kundenwertes : ein branchenübergreifender Ansatz. Mannheim [Doctoral dissertation]

This list was created automatically on Fri Dec 3 05:13:05 2021 CET