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Citation

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Book chapter

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wenzig, Ulf ; Lengler-Graiff, Lars (2017) Fallstudie: People, Planet, Positive: Determinanten einer erfolgreichen CSR Strategie und Kommunikation am Beispiel der Marke IKEA. Kotler, Philip Marketing-Management : Konzepte-Instrumente-Unternehmensfallstudien Halbergmoos 867-873 [Book chapter]

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