A Multiple Layer Model of Market-Oriented Organizational Culture : Measurement Issues and Performance Outcomes


Homburg, Christian ; Pflesser, Christian


DOI: https://doi.org/10.1509/jmkr.37.4.449.18786
URL: http://www.jstor.org/stable/1558514
Additional URL: http://journals.ama.org/doi/abs/10.1509/jmkr.37.4....
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Journal of Marketing Research : JMR
Volume: 37
Issue number: 11
Page range: 449-462
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 0022-2437 , 1547-7193
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Homburg, Christian ; Pflesser, Christian (2000) A Multiple Layer Model of Market-Oriented Organizational Culture : Measurement Issues and Performance Outcomes. Journal of Marketing Research : JMR Chicago, Ill. 37 11 449-462 [Article]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item