A Multiple Layer Model of Market-Oriented Organizational Culture : Measurement Issues and Performance Outcomes

Homburg, Christian ; Pflesser, Christian

DOI:	https://doi.org/10.1509/jmkr.37.4.449.18786
URL:	http://www.jstor.org/stable/1558514
Additional URL:	http://journals.ama.org/doi/abs/10.1509/jmkr.37.4....
Document Type:	Article
Year of publication:	2000
The title of a journal, publication series:	Journal of Marketing Research : JMR
Volume:	37
Issue number:	11
Page range:	449-462
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISSN:	0022-2437 , 1547-7193
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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