A Multiple Layer Model of Market-Oriented Organizational Culture : Measurement Issues and Performance Outcomes

Homburg, Christian ; Pflesser, Christian

DOI: https://doi.org/10.1509/jmkr.37.4.449.18786
URL: http://www.jstor.org/stable/1558514
Additional URL: http://journals.ama.org/doi/abs/10.1509/jmkr.37.4....
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Journal of Marketing Research : JMR
Volume: 37
Issue number: 11
Page range: 449-462
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 0022-2437 , 1547-7193
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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