Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen


Homburg, Christian ; Fassnacht, Martin



Document Type: Book chapter
Year of publication: 1998
Book title: Handbuch Dienstleistungsmanagement
Page range: 405-428
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-13593-6
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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