Kundenorientierung in der Praxis: eine ernüchternde Bilanz

Homburg, Christian ; Werner, Harald

Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Management & Qualität : MQ
Volume: 33
Issue number: 2
Page range: 14-19
Place of publication: Heerbrugg
Publishing house: SAQ
ISSN: 1422-6634
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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