Marketing in the German Mittelstand - Findings from Case Studies


Homburg, Christian ; Karlshaus, Jan Thido ; Zeipel, Annette


Document Type: Book chapter
Year of publication: 1998
Book title: Structure and Dynamics of the German Mittelstand
Page range: 135-157
Author/Publisher of the book
(only the first ones mentioned)
:
Homburg, Christian
Place of publication: Heidelberg [u.a.]
Publishing house: Physica-Verl.
ISBN: 3-7908-1165-3
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Karlshaus, Jan Thido ; Zeipel, Annette (1998) Marketing in the German Mittelstand - Findings from Case Studies. Homburg, Christian Structure and Dynamics of the German Mittelstand Heidelberg [u.a.] 135-157 [Book chapter]


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