Marketing in the German Mittelstand - Findings from Case Studies

Document Type:	Book chapter
Year of publication:	1998
Book title:	Structure and Dynamics of the German Mittelstand
Page range:	135-157
Publisher:	Homburg, Christian
Place of publication:	Heidelberg [u.a.]
Publishing house:	Physica-Verl.
ISBN:	3-7908-1165-3
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Karlshaus, Jan Thido ; Zeipel, Annette

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