Customer orientation of non-profit-making enterprises taking a public theatre company as an example

Bauer, Hans H. ; Herrmann, Andreas ; Huber, Frank

Document Type:	Article
Year of publication:	1997
The title of a journal, publication series:	Journal of International Marketing and Marketing Research
Volume:	22
Issue number:	1
Page range:	35-46
Place of publication:	Brixham
Publishing house:	European Marketing Assoc.
ISSN:	1010-7347
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Herrmann, Andreas ; Huber, Frank

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