Customer orientation of non-profit-making enterprises taking a public theatre company as an example


Bauer, Hans H. ; Herrmann, Andreas ; Huber, Frank


Document Type: Article
Year of publication: 1997
The title of a journal, publication series: Journal of International Marketing and Marketing Research
Volume: 22
Issue number: 1
Page range: 35-46
Place of publication: Brixham
Publishing house: European Marketing Assoc.
ISSN: 1010-7347
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Herrmann, Andreas ; Huber, Frank (1997) Customer orientation of non-profit-making enterprises taking a public theatre company as an example. Journal of International Marketing and Marketing Research Brixham 22 1 35-46 [Article]


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