Kundenzufriedenheitsmessung als Instrument zur Strategieformulierung

Hocke, Gregor ; Homburg, Christian ; Klinkhammer, Bernd ; Werner, Harald

Document Type: Article
Year of publication: 1997
The title of a journal, publication series: Müll und Abfall
Volume: 29
Issue number: 8
Page range: 471-474
Place of publication: Berlin [u.a.]
Publishing house: Schmidt
ISSN: 0027-2957
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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