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Homburg, Christian ; Weber, Jürgen



Document Type: Book chapter
Year of publication: 1996
Book title: Handwörterbuch der Produktionswirtschaft
The title of a journal, publication series: Enzyklopädie der Betriebswirtschaftslehre
Volume: 7
Page range: 653-664
Publisher: Kern, Werner
Place of publication: Stuttgart
Publishing house: Schäffer-Poeschel
ISBN: 3-7910-8044-X
Edition: 2., völlig neu gest. Aufl.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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