Kundenzufriedenheit als Herausforderung für Management und Controlling


Homburg, Christian ; Werner, Harald



Document Type: Book chapter
Year of publication: 1996
Book title: Controlling des Strukturwandels
Page range: 151-176
Publisher: Horváth, Péter
Place of publication: Stuttgart
Publishing house: Schäffer-Poeschel
ISBN: 3-7910-1087-5
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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