Marketing messbar machen - die Wirkung von Empfehlungsnetzwerken auf die Marketing Performance


Bauer, Hans H. ; Hammerschmidt, Maik ; Stokburger, Gregor



URL: http://dx.doi.org/10.1007/BF03249166
Additional URL: http://marketing-performance.com/presse/artikel/04...
Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Thexis
Volume: 24
Issue number: 3
Page range: 49-53
Place of publication: Wiesbaden
Publishing house: Gabler
ISSN: 0254-9697 , 1862-5991
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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