Integrated supply and demand management in operations


Transchel, Sandra


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URL: http://ub-madoc.bib.uni-mannheim.de/2122
URN: urn:nbn:de:bsz:180-madoc-21226
Document Type: Doctoral dissertation
Year of publication: 2008
Publishing house: Universität Mannheim
Evaluator: Minner, Stefan
Date of oral examination: 24 September 2008
Publication language: English
Institution: Business School > ABWL u. Logistik (Minner -2008)
Subject: 330 Economics
Subject headings (SWD): Logistik , Supply Chain Management , Revenue Management , Optimierung
Keywords (English): Logistics , Supply Chain Management , Revenue Management , Optimization
Abstract: The goal matching supply with demand, which is the fundament of supply chain management, has changed the role of operations management from pure cost control to value creation. The recent developments of integrating revenue management with supply chain management activities and the resulting successes have indicated the tremendous potential to improve the supply chain performance in the same way that revenue management has revolutionized the airline industry. This thesis investigates how an integration of revenue management and supply chain management influences decision making and the overall profitability. In particular, simultaneous decision making of selling price, inventory control strategy and capacity acquisition is analyzed.
Translation of the title: Integriertes Beschaffungs- und Absatzmanagement im Operations Management (German)
Translation of the abstract: Das Ziel Angebot und Nachfrage perfekt aufeinander abzustimmen, welches das Fundament des Supply Chain Managements ist, hat das Operations Management von einer reinen Kostenstelle zu einer Wertschöpfungseinheit nachhaltig verändert. Die jüngsten Entwicklungen in der Integration von Revenue und Supply Chain Management und die dabei erzielten Erfolge haben ein ähnliches Performancesteigerungspotential aufgezeigt, wie es das Revenue Management bereits in der Airline Industrie erzielt hat. Die Dissertation untersucht inwieweit eine Integration von Revenue Management und Supply Chain Management Aktivitäten das Entscheidungsverhalten im Unternehmen sowie deren Wirtschaftlichkeit nachhaltig beeinflussen kann. Besonderer Fokus liegt dabei auf einer Analyse simultaner Planung von Preis, Lagerbestandsstrategie und Kapazitätsbereitstellung. (German)
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Transchel, Sandra (2008) Integrated supply and demand management in operations. Open Access [Doctoral dissertation]
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