How Organizational Complaint Handling Drives Customer Loyalty : An Analysis of the Mechanistic and the Organic Approach


Homburg, Christian ; Fürst, Andreas



DOI: https://doi.org/10.1509/jmkg.69.3.95.66367
URL: https://www.jstor.org/stable/30162059?seq=1#page_s...
Additional URL: http://journals.ama.org/doi/abs/10.1509/jmkg.69.3....
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Marketing : JM
Volume: 69
Issue number: 3
Page range: 95-114
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Fürst, Andreas (2005) How Organizational Complaint Handling Drives Customer Loyalty : An Analysis of the Mechanistic and the Organic Approach. Journal of Marketing : JM Chicago, Ill. 69 3 95-114 [Article]


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