A Marketing Perspective on Mergers and Acquisitions : How Marketing Integration Affects Postmerger Performance

Homburg, Christian ; Bucerius, Matthias

DOI: https://doi.org/10.1509/jmkg.
URL: http://www.jstor.org/stable/30162035
Additional URL: http://journals.ama.org/doi/abs/10.1509/jmkg.69.1....
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Marketing : JM
Volume: 69
Issue number: 1
Page range: 95-113
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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