Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich

Homburg, Christian ; Jensen, Ove ; Richter, Markus

Document Type: Article
Year of publication: 2006
The title of a journal, publication series: Die Unternehmung : Swiss Journal of Business Research and Practice
Volume: 60
Issue number: 4
Page range: 281-296
Place of publication: Zürich
Publishing house: Versus
ISSN: 0042-059X
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item