Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich

Document Type:	Article
Year of publication:	2006
The title of a journal, publication series:	Die Unternehmung : Swiss Journal of Business Research and Practice
Volume:	60
Issue number:	4
Page range:	281-296
Place of publication:	Zürich
Publishing house:	Versus
ISSN:	0042-059X
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Jensen, Ove ; Richter, Markus

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