Kundenzufriedenheit und Kundenbindung

Homburg, Christian ; Koschate, Nicole

Document Type: Book chapter
Year of publication: 2007
Book title: Handbuch Produktmanagement
Page range: 843 -867
Publisher: Albers, Sönke
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-0268-9
Edition: 3.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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