Marketing

Document Type:	Book chapter
Year of publication:	2007
Book title:	Handwörterbuch der Betriebswirtschaft
The title of a journal, publication series:	Enzyklopädie der Betriebswirtschaftslehre
Volume:	1
Page range:	1118-1129
Publisher:	Köhler, Richard
Place of publication:	Stuttgart
Publishing house:	Schäffer-Poeschel
ISBN:	978-3-7910-8051-2
Edition:	6.
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Krohmer, Harley

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