Marketing


Homburg, Christian ; Krohmer, Harley



Document Type: Book chapter
Year of publication: 2007
Book title: Handwörterbuch der Betriebswirtschaft
The title of a journal, publication series: Enzyklopädie der Betriebswirtschaftslehre
Volume: 1
Page range: 1118-1129
Author/Publisher of the book
(only the first ones mentioned)
:
Köhler, Richard
Place of publication: Stuttgart
Publishing house: Schäffer-Poeschel
ISBN: 978-3-7910-8051-2
Edition: 6.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Krohmer, Harley (2007) Marketing. Köhler, Richard Handwörterbuch der Betriebswirtschaft Enzyklopädie der Betriebswirtschaftslehre Stuttgart 1 1118-1129 [Book chapter]


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