Messung von Markenzufriedenheit und Markenloyalität

Document Type:	Book chapter
Year of publication:	2005
Book title:	Moderne Markenführung
Page range:	1393-1408
Publisher:	Esch, Franz-Rudolf
Place of publication:	Wiesbaden
Publishing house:	Gabler
ISBN:	3-409-53642-6
Edition:	4.
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Koschate, Nicole ; Becker, Annette

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