Messung von Markenzufriedenheit und Markenloyalität

Homburg, Christian ; Koschate, Nicole ; Becker, Annette

Document Type: Book chapter
Year of publication: 2005
Book title: Moderne Markenführung
Page range: 1393-1408
Author/Publisher of the book
(only the first ones mentioned)
Esch, Franz-Rudolf
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-53642-6
Edition: 4.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Homburg, Christian ; Koschate, Nicole ; Becker, Annette (2005) Messung von Markenzufriedenheit und Markenloyalität. Esch, Franz-Rudolf Moderne Markenführung Wiesbaden 1393-1408 [Book chapter]

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