Customer Relationship Management (CRM) - Strategische Ausrichtung statt IT-getriebenem Aktivismus

Homburg, Christian ; Sieben, Frank G.

Document Type: Book chapter
Year of publication: 2005
Book title: Handbuch Kundenbindungsmanagement
Page range: 435-462
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-52269-7
Edition: 5.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item