Customer Relationship Management (CRM) - Strategische Ausrichtung statt IT-getriebenem Aktivismus


Homburg, Christian ; Sieben, Frank G.



Document Type: Book chapter
Year of publication: 2005
Book title: Handbuch Kundenbindungsmanagement
Page range: 435-462
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-52269-7
Edition: 5.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item