Key-Account-Management im Export: Die Perspektive der Industriegüterhersteller


Homburg, Christian ; Jensen, Ove



Document Type: Book chapter
Year of publication: 2004
Book title: Außenhandel : Marketingstrategien und Managementkonzepte
Page range: 550-573
Publisher: Zentes, Joachim
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-12511-6
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item