Marketing Management : A Contemporary Perspective


Homburg, Christian ; Kuester, Sabine ; Krohmer, Harley



Document Type: Book
Year of publication: 2009
Place of publication: London [u.a.]
Publishing house: McGraw-Hill Higher Education
ISBN: 978-0-07-711724-5
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Subject headings (SWD): Marketingmanagement




Dieser Eintrag ist Teil der Universitätsbibliographie.




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