Customer Prioritization: Does It Pay Off and How Should It Be Implemented?

Homburg, Christian ; Droll, Mathias ; Totzek, Dirk

Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Journal of Marketing : JM
Volume: 72
Issue number: 5
Page range: 110-130
Place of publication: Chicago, Ill.
Publishing house: American Marketing Ass.
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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