Configurations of Marketing and Sales: A Taxonomy

Document Type:	Article
Year of publication:	2008
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	72
Issue number:	2
Page range:	133-154
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics
Subject headings (SWD):	Marketing , Sales

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Jensen, Ove ; Krohmer, Harley

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