Understanding the adoption of new brands through salespeople: a multilevel framework


Wieseke, Jan ; Homburg, Christian ; Lee, Nick



Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 36
Issue number: 2
Page range: 278-291
Place of publication: New York, NY [u.a.]
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Wieseke, Jan ; Homburg, Christian ; Lee, Nick (2008) Understanding the adoption of new brands through salespeople: a multilevel framework. Journal of the Academy of Marketing Science New York, NY [u.a.] 36 2 278-291 [Article]


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