Understanding the adoption of new brands through salespeople: a multilevel framework

Wieseke, Jan ; Homburg, Christian ; Lee, Nick

Document Type:	Article
Year of publication:	2008
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	36
Issue number:	2
Page range:	278-291
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

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