Preannouncing Pioneering versus Follower Products: What Should the Message Be?

Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	37
Issue number:	3
Page range:	310-327
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk

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