Preannouncing Pioneering versus Follower Products: What Should the Message Be?


Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk



Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 37
Issue number: 3
Page range: 310-327
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk (2009) Preannouncing Pioneering versus Follower Products: What Should the Message Be? Journal of the Academy of Marketing Science New York, NY 37 3 310-327 [Article]


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