Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes


Homburg, Christian ; Cannon, Joseph P. ; Krohmer, Harley ; Kiedaisch, Ingo



Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of International Marketing
Volume: 17
Issue number: 3
Page range: 1-20
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1069-031X , 1547-7215
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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