Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	73
Issue number:	4
Page range:	64-81
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten

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