Triangulation von Umfragedaten in der Marketing- und Managementforschung

Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	Die Betriebswirtschaft : DBW
Volume:	69
Issue number:	2
Page range:	173-193
Place of publication:	Stuttgart
Publishing house:	Schäffer-Poeschel
ISSN:	0342-7064
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Schilke, Oliver ; Reimann, Martin

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