How price increases affect future purchases: The role of mental budgeting, income, and framing

DOI:	https://doi.org/10.1002/mar.20318
URL:	https://onlinelibrary.wiley.com/doi/abs/10.1002/ma...
Additional URL:	https://cris.fau.de/converis/portal/Publication/11...
Document Type:	Article
Year of publication:	2010
The title of a journal, publication series:	Psychology & Marketing
Volume:	27
Issue number:	1
Page range:	36-53
Place of publication:	New York, NY
Publishing house:	Wiley
ISSN:	0742-6046 , 1520-6793
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk

Google Scholar: Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk

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