The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion

Document Type:	Conference or workshop publication
Year of publication:	2008
Book title:	Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
The title of a journal, publication series:	Developments in Marketing Science
Volume:	31
Publisher:	Robinson, Leroy
Place of publication:	Coral Gables, Fla.
Publishing house:	Acad.
ISBN:	0-939783-30-4 , 0-939783-29-0
ISSN:	0149-7421
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E.

Google Scholar: Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E.

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