The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion


Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E.



Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
The title of a journal, publication series: Developments in Marketing Science
Volume: 31
Publisher: Robinson, Leroy
Place of publication: Coral Gables, Fla.
Publishing house: Acad.
ISBN: 0-939783-30-4 , 0-939783-29-0
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E. The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion. Robinson, Leroy Developments in Marketing Science 31 In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008 (2008) Coral Gables, Fla. [Conference or workshop publication]


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