Social influence on salespeople’s adoption of sales technology: a multilevel analysis


Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina



DOI: https://doi.org/10.1007/s11747-009-0157-x
URL: https://link.springer.com/article/10.1007/s11747-0...
Additional URL: https://www.semanticscholar.org/paper/Social-influ...
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 38
Issue number: 2
Page range: 159-168
Place of publication: New York, NY [u.a.]
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina (2010) Social influence on salespeople’s adoption of sales technology: a multilevel analysis. Journal of the Academy of Marketing Science New York, NY [u.a.] 38 2 159-168 [Article]


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