Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure

Document Type:	Book chapter
Year of publication:	2010
Book title:	Brand Management
Page range:	45-80
Publisher:	Dall'Olmo Riley, Francesca
Place of publication:	Los Angeles, Calif. [u.a.]
Publishing house:	Sage
ISBN:	978-1-84860-203-3 , 1-8486-0208-1
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Workman, John P. ; Jensen, Ove

Google Scholar: Homburg, Christian ; Workman, John P. ; Jensen, Ove

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