A customer perspective on product eliminations: how the removal of products affects customers and business relationships


Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin



DOI: https://doi.org/10.1007/s11747-009-0174-9
URL: https://link.springer.com/article/10.1007%2Fs11747...
Additional URL: https://www.researchgate.net/publication/226343071...
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 38
Issue number: 5
Page range: 531-549
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin (2010) A customer perspective on product eliminations: how the removal of products affects customers and business relationships. Journal of the Academy of Marketing Science New York, NY 38 5 531-549 [Article]


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