Commoditiy-Differenzierung: Ein branchenübergreifender Ansatz


Homburg, Christian ; Staritz, Matthias ; Bingemer, Stephan



Document Type: Book chapter
Year of publication: 2011
Book title: Commodity Marketing
Page range: 31-56
Publisher: Enke, Margit
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-2566-4
Edition: 2., vollst. überarb. und erw. Aufl.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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