The major goal of this thesis is to broaden and deepen the understanding on how limited investor attention affects economic aggregates in financial
markets. In doing so, this thesis aims to contribute to a fundamental debate in behavioral
economics: Do phenomena in individual behavior matter in that they extend to the market
level? More specifically, this thesis consists of four distinct research projects. Each of the first
three derives implications of limited investor attention for equilibrium outcomes at the
stock-level, and then subsequently investigates their empirical validity in depth. In this
way, the thesis uncovers and explains several novel patterns in turnover and return data.
A fourth empirical study explores the relative performance of simple portfolio diversification
strategies, whose design might be considered as meeting the needs of cognitively
overloaded private investors.
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