Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries

DOI:	https://doi.org/10.1007/s11747-011-0264-3
URL:	http://link.springer.com/article/10.1007%2Fs11747-...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	40
Issue number:	2
Page range:	290-312
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Fürst, Andreas ; Kühnl, Christina

Google Scholar: Homburg, Christian ; Fürst, Andreas ; Kühnl, Christina

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