Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries


Homburg, Christian ; Fürst, Andreas ; Kühnl, Christina



DOI: https://doi.org/10.1007/s11747-011-0264-3
URL: http://link.springer.com/article/10.1007%2Fs11747-...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 40
Issue number: 2
Page range: 290-312
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Fürst, Andreas ; Kühnl, Christina (2012) Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries. Journal of the Academy of Marketing Science New York, NY 40 2 290-312 [Article]


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