Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising on Consumer Perceptions

DOI:	https://doi.org/10.2501/JAR-52-1-118-127
URL:	http://www.journalofadvertisingresearch.com/conten...
Additional URL:	http://cn.cnstudiodev.com/uploads/document_attachm...
Document Type:	Article
Year of publication:	2012
The title of a journal, publication series:	Journal of Advertising Research
Volume:	52
Issue number:	1
Page range:	118-127
Place of publication:	New York, NY
Publishing house:	Advertising Research Found.
ISSN:	0021-8499
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Hampel, Stefan ; Heinrich, Daniel ; Campbell, Colin

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