Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising on Consumer Perceptions


Hampel, Stefan ; Heinrich, Daniel ; Campbell, Colin



DOI: https://doi.org/10.2501/JAR-52-1-118-127
URL: http://www.journalofadvertisingresearch.com/conten...
Additional URL: http://cn.cnstudiodev.com/uploads/document_attachm...
Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Advertising Research
Volume: 52
Issue number: 1
Page range: 118-127
Place of publication: New York, NY
Publishing house: Advertising Research Found.
ISSN: 0021-8499
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Hampel, Stefan ; Heinrich, Daniel ; Campbell, Colin (2012) Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising on Consumer Perceptions. Journal of Advertising Research New York, NY 52 1 118-127 [Article]


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