Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising on Consumer Perceptions

Hampel, Stefan ; Heinrich, Daniel ; Campbell, Colin

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Document Type: Article
Year of publication: 2012
The title of a journal, publication series: Journal of Advertising Research
Volume: 52
Issue number: 1
Page range: 118-127
Place of publication: New York, NY
Publishing house: Advertising Research Found.
ISSN: 0021-8499
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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