Marketing Management : A Contemporary Perspective


Homburg, Christian ; Kuester, Sabine ; Krohmer, Harley


Document Type: Book
Year of publication: 2013
Place of publication: London [u.a.]
Publishing house: McGraw-Hill Higher Education
ISBN: 978-0-07-714604-7
Edition: 2.
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Krohmer, Harley (2013) Marketing Management : A Contemporary Perspective. London [u.a.] [Book]


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