Marketing Management : A Contemporary Perspective

Document Type:	Book
Year of publication:	2013
Place of publication:	London [u.a.]
Publishing house:	McGraw-Hill Higher Education
ISBN:	978-0-07-714604-7
Edition:	2.
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-) Business School > Marketing & Innovation (Kuester 2005-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Kuester, Sabine ; Krohmer, Harley

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