Pricing Issues in B2B-Markets


Homburg, Christian ; Totzek, Dirk



Document Type: Conference presentation
Year of publication: 2012
Conference title: ISBM Academic Conference
Location of the conference venue: Chicago, Ill.
Date of the conference: 15.-16.08.2012
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management







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