The Effects of Organizational Price Perceptions and Incentives on Price Concessions in B2B-Markets

Homburg, Christian ; Totzek, Dirk

Document Type: Conference presentation
Year of publication: 2011
Conference title: International Symposium on Contemporary Issues in Branding and Pricing
Location of the conference venue: St. Petersburg, Russia
Date of the conference: 06.-08.10.2011
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

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