The Effects of Organizational Price Perceptions and Incentives on Price Concessions in B2B-Markets

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	International Symposium on Contemporary Issues in Branding and Pricing
Location of the conference venue:	St. Petersburg, Russia
Date of the conference:	06.-08.10.2011
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

BASE: Homburg, Christian ; Totzek, Dirk

Google Scholar: Homburg, Christian ; Totzek, Dirk

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