The Effects of Organizational Price Perceptions and Incentives on Price Concessions in B2B-Markets


Homburg, Christian ; Totzek, Dirk



Document Type: Conference presentation
Year of publication: 2011
Conference title: International Symposium on Contemporary Issues in Branding and Pricing
Location of the conference venue: St. Petersburg, Russia
Date of the conference: 06.-08.10.2011
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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